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Beatrix Potter was the first fully to exploit the merchandise possibilities of fiction. Peter Rabbit became a popular culture phenomenon twenty-five years before Walt Disney conceived his screen icon, Mickey Mouse.

Today, The Tale of Peter Rabbit remains one of the best-selling children's classics of all time and The World of Beatrix Potter, initiated by Beatrix herself in 1903, is one of the world's largest international literature-based licensing programmes.

Useful Links

www.vam.ac.uk/collections/prints_books/potter/index.html

For further information send an email to: archiveenquiries@vam.ac.uk